Director Aya's blog

Bonjour!

Hello everyone.
I'm Aya, the director.

Summer has come to an end on the calendar in the blink of an eye.
Autumn has arrived 🍂
However, the heat is still horribly intense.

How did you all spend this summer? ☘️

I'm not feeling well because of the heat,
I didn't go anywhere and I didn't buy anything (lol).
I've been working mostly from home or a local cafe and summer is almost over 😩🤔🫠

To compensate for this, I am planning to travel to about four countries this fall.
I'm trying to have fun and be proactive.
He is now back in Paris and enjoying a peaceful life.

And the big news that has been hinted at for a while now is,
It's finally been lifted 🤎🍨

🤍🤍🤍aLORS for Ron Herman🤍🤍🤍

I've been looking forward to this day,
I'm really relieved that we were able to release it safely.

A little backstory...
At the end of February this year, I had a business meeting with buyer Shinozaki-san at Ron Herman headquarters.
"We would love to have a Ron Herman custom belt design," he said.
AYA and COCCO came up with about eight design ideas,
I had my assistant compile the documents and send them to the other party.

From these, Negishi, Shinozaki, and Ito decided on a design using Alcantara's unique material.

Being able to meet and talk with my beloved Negishi-san in person was a truly major event in my life.
I received a lot of feedback and learned a lot from it 🙂↕️

And here is the finished custom-made belt🤎🍨
All the staff were very satisfied with the result.
It's an item I can wholeheartedly recommend.

This is a photo of when I got the first message from 🇮🇹 saying it was finished!
It was so wonderful I was delighted

Ever since the brand was launched, COCCO and I had been talking about how we wanted to work with Ron Herman someday, and now it's finally become a reality. I still can't tell if it's a dream or reality...
I feel a fluffy sensation.

In this way, we can move forward step by step,
This is thanks to everyone who supports us on a daily basis.
I originally wanted to express my gratitude to you in person at an offline meetup, but that didn't happen 😭
When I return to Japan next time (scheduled for next year), I would like to hold an offline meetup.

Once again, thank you very much for your continued support of aLORS 🥰

Now, here are two pieces of news for you:

【radio】
AYA×COCCO podcast (radio) will start in September 👏🏼👏🏼
I have a strong desire to share with you all about manufacturing, clothing, and the apparel industry as a whole!
With the help of my assistant, I finally made it happen 😉
Please give it a listen✨

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Pop-ups are scheduled to take place in four locations this year.
In October, we were approached by a certain brand,
It has been decided that the event will be held in Fukuoka and Ginza. (This is also a dream come true 😍 I will write another blog post when the event is announced.)
In November, we are planning to hold events at Isetan Shinjuku and Osaka 😉

Starting in September, we will be introducing new and revival items.
The announcements will follow.
We would like to continue to take manufacturing seriously while listening to your feedback.
If you could also help us by filling out surveys,
I'm so happy 🥹✨

If you have any questions, please feel free to DM me 😌

Well then, have a wonderful autumn!
(The hot weather will continue for a while longer, so please take care of yourself.)

AYA